Consumer Decision-Making Process Mastery

The consumer decision-making process started way back when cave people traded iRock’s for iSticks’s, yet it wasn’t until 1910 that a philosopher, John Dewey, (AKA The Big D) coined the phrase “consumer decision-making process”. Dewey conceptualized the process as a journey that a consumer went on from identifying their problem to deciding to buy a product. The five steps that … Continue reading Consumer Decision-Making Process Mastery